Autogallery

Autogallery.ge is a company that sells new and used cars, offering services like trade-in and test drives. However, the website’s design is not very intuitive, so I decided to redesign it to improve both the user interface and overall user experience. While I made some enhancements to usability, I kept the branding unchanged, ensuring the updates feel natural while making the site easier to navigate.

Client

Autogallery

Service

Date

June 2024

Project Overview


Autogallery.ge is a company that sells new and used cars, offering services like trade-in and test drives. However, the website’s design is not very intuitive, so I decided to redesign it to improve both the user interface and overall user experience. While I made some enhancements to usability, I kept the branding unchanged, ensuring the updates feel natural while making the site easier to navigate.



Problem


The Autogallery.ge website had a non-intuitive design that made navigation difficult and impacted the overall user experience. Key issues included unclear navigation, and a lack of user-friendly interactions. These problems made it challenging for users to browse cars, access services like trade-in and test drives, and complete their purchasing journey efficiently.

Solution

I redesigned the website to enhance both its user interface and user experience while maintaining the existing branding. The improvements focused on creating a cleaner layout, streamlining navigation, and optimizing key user flows. By refining visual hierarchy, improving accessibility, and ensuring a more intuitive design, the new version makes it easier for users to find information, explore car listings, and engage with Autogallery’s services seamlessly.


Key Highlights

  • Added product badge for brand new vehicles

  • Added product picture for better visual perception

  • Created CTA for consistency

  • Most important information is shown with bold and larger text

  • Design became responsive and scalable for mobile friendliness

  • Company purpose is described briefly

  • Company products became easily detectable

  • Footer includes all available pages and social links

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